JingZhuang

In 2019, I was invited to design the new coating packaging design and logo rebranding for Jingzhuang Technology Development Ltd, a Chinese interior paint company. In my design, I used a quiet and elegant combination of gray and blue as the primary color, with three versions of traditional Chinese patterns to distinguish different product types. I used Adobe Dimension for the final rendering. 

 

While redesigning the logo, I created an abstract-mark-type symbol with the letters: J and Z. I also recreated its Chinese typeface with the red dot part serving as the connection between the symbol and wordmark. I also used Photoshop to place the full logo in rendered mockups with paper and fabric surfaces to provide clients a professional visual presentation.