LITEA

This is a brand visual design I did this year for an upcoming Toronto dairy tea shop, LITEA, a drink shop dedicated to developing Canada’s aboriginal culture. I’m also their brand designer. One of the partners in this company is a Canadian Aboriginal, who noticed the lack of aboriginal tea/coffee shops in Canada. So they decided to open their own native tea/coffee shop. This trademark is an owl. I extracted the common graphic elements of Canadian aboriginal sculptures and placed a target pattern in the middle to form a flow of sight.